Preaching to the Choir

Sweetness, sweetness I was only joking.

I like Lauryn Hill, baking and H.G. Wells.

Do you like me?

There’s an ad on NZ television that says:

Ask anyone who suffers from dry cracked heels and they’ll tell you that they’re painful.

I have a few problems with this.

If I don’t know that dry cracked heels are painful, I can indeed find out they are by asking someone who suffers therefrom.
Yet, if I need to ask, I don’t know - and therefore I don’t suffer therefrom myself.
If I don’t suffer from dry cracked heels, I would not find any benefit in purchasing the product being advertised.
Why is this ad addressed towards me?

From the other side, too:

If I do suffer from dry cracked heels, I surely don’t need to ask anybody to find out that they hurt.
Why isn’t this ad addressed towards me?

Needless to say, I didn’t buy this product. I can’t even remember its name.

Another triumph of advertising.

Online Ennui